John has been actively involved in the UK start-up scene since 2012 – using his experience and knowledge to help businesses develop plans, raise money and take their products to market. Over that time, he has invested in a number of early-stage companies in both the UK and North America.
John brings with him a wealth of experience and knowledge of building consumer businesses and brands with over 25 years in leadership roles in the global beverage industry. His senior roles have included SVP Global Brand Director at Bacardi, Managing Director EMEA at Fosters Group and President DIAGEO Wine Group.
John also has experience working with PE backed businesses – most recently between 2010 and 2013 he was Chairman at Bodegas LAN, a Spanish Wine Group backed by Mercapital. While there, John led the strategic development and successful sale of the business to a trade buyer.
John holds an MBA (with Distinction) from INSEAD.